Thai Sikh International School
E-Learning Programme – Online
Assignment – 25/11/2013
Name
: Subject
: Business Studies
Year : 10 A/B Schedule
No. : 5
Chapter 16
The
market & marketing
The term ‘market’ is used to describe all the
__________ to whom products are _______ and this may not involve face-to-face
selling. It may include for example __________ products over the telephone or
the internet. A market is where buyers and sellers come together to exchange
products for _______________.
Some businesses produce the product first and then try
to find a market for the ___________. This is known as product orientated.
Other businesses carry out market ____________ first, to determine what the
customers actually want, and then they ___________ a product the customers
want. This is known as market orientated. Market orientated businesses are
better able to survive and be ____________ because they know customers want to
buy their products therefore are guaranteed ________________.
Marketing does not just mean advertising. Marketing
includes the ______________ of a product, finding out what sort of customers
might buy the product, what ____________ should be used, what __________ should
be charged, where the product should be sold as well as what advertising and
promotion should be used.
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