Year 10 - BST - 5-3-16

Thai Sikh International School

E-Learning Programme – Online Assignment –dd/mm/yyyy

Name :                                                                                                                        Subject : 

      Year  :                                                                                                            ScheduleNo. :                        

Year-10-Business Studies -Assignment-3

1.TGH are a public limited company which makes sports shoes(trainers). It makes a variety of designs for the mass market. The mass market is for young people who want fashionable sport shoes as well as those who play sport. The Directors recently decided to target a niche market which is for a particular market segment of customers who have a medical problem with their feet and need specially designed shoes.

a.What is meant by :niche market”?                                                                                                        2marks

b.Identify two examples of the different markets for TGH products                                                      2 marks

c.Identify and explain two two reasons why TGH sell to a niche market                                                           4 marks

d.Identify and explain two advantages to TGH of segmenting the market for sports shoes.                            6 marks

e.Do you think the Directors of TGH were right to target a niche market or should they have stayed with just a mass market. Justify your answer.                                                                                                        6 marks